Hi and welcome to my new blog, Big Finish!

For friends and others who have read my past blogs (You Are the Music Industry, and before that, Sonic Product) I’m glad to have you back and I hope you’ll continue tune in for a more personal take on the subjects close to my heart and brain.

The problem with blogs is that you get so into it, you start take them too seriously and they become empty check-boxes on the to-do list. What was once an excuse to flex the editorial muscle and maybe come up with a good idea or two escalates into several full-on jobs.

Thus I have not blogged for the past year, taking a hiatus to work on several very fulfilling projects. For going on two years I have been the newsletter editor for GarageBand.com, a division of iLike, and it’s been an awesome ride to see the company take on a user base of over 14 million (and counting), all based on “social music networking”. You can bet I will continue to offer scathing critique on all things digital music. (category: Music 2.Whatever)

But in keeping with the not-too-serious theme, I want to leave the blog open for all subjects, with hopes that a theme will emerge after the fact. Music will most certainly be the core, but in addition to the techno-sociology rants I will add candid and occasionally embarrassing observations on the life of an independent musician. I’m on the front line, people (Dead Unicorn, Counterfeit Disaster, Stage Select, SNKELCTRNXXX). (category: Tour Diary)

See all these Categories? I know how to plan it out, dude! Next Category: Awesome Bands. It’s a department to hold articles on awesome bands I hear or meet. This is probably what I’ll do when I can’t think of anything else to write about.

Any commentary outside of music but still falling into the ‘media analysis’ genre will be found in the Zeitgeistbusters section. You can tell I put a lot of thought into the category names. Actually, I just typed the first thing I thought of.

Finally, the Game Theory category will contain all articles pertaining to my pursuits in poker, video games, role playing games, board games, etc., because blogs like life should be fun. I’m also a closet game developer, so maybe this will be the birth of a new career branch!

In the future, look for this blog to beef up quite a bit. I’ll be re-posting my ‘Indie Music Survival Kit’ and adding a multimedia podcast and who knows what other cool content.

That’s it for now on the blog planning (category: Metapocalypse). Time to get to the blog doing.